bebe is a global label that embodies a sensual, sophisticated lifestyle; a go-to destination for chic, contemporary fashion. bebe designs, develops and produces a distinctive line of contemporary women’s apparel and accessories. Over 35 years later, bebe has established itself as one of the world’s top women’s retailers having developed the contemporary market for the masses, before a true non-junior ever existed. bebe is a true original, always defining fashion's next stride forward and has forever changed the landscape of the women's retail fashion world.

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